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Gunther Tutein
How did we manage to make the complex topic of "digitalisation" tangible and tangible for our customer Siemens Healthineers at Europe's largest radiology trade fair without showing a single product?
Through a Digital Experience Hall, where visitors to the fair could experience the digital future of radiology on 400 m²:
9 out of 10 visitors to the Digital Experience Hall were enthusiastic, and at the end of the trade fair Siemens Healthineers was ranked number 1 in terms of digitalization according to the trade fair visitors.
