NAEOTOM Alpha, Siemens Healthineers' CT scanner with photon counting detector, was the CT innovation of 2021 - for some even the biggest leap in CT technology in over ten years. It was only natural that one year after the launch, our customers were eager to share the first experiences from routine use with the market. Our task was to find an appropriate, high-quality form for this.

We didn't want to present an innovation like NAEOTOM Alpha, which completely rethinks established technology, in the traditional structure of the client's CMS. Instead, they opted for a scrollytelling landing page based on video statements from international opinion leaders and powerful clinical images.

Black as the background color makes the design look elegant and high-quality. It thus stands out from the rest of the customer's website while still remaining within the corporate design. The landing page is fully responsive, so that it can also be used without restrictions on mobile.