Urologists are a special target group. How do you get this male-dominated profession to stay in touch and watch a scientific and informative newsletter to the end?
With crude humor of course. Perfectly implemented in a cartoon style, these comics were implemented as a "goodie" at the end of each newsletter and let's not forget the clever omnichannel concept involving the sales force.
Our "UroGenial" cartoons quickly became a household name in urology circles and eventually were promoted by our clients to become an independent advertising format. The newsletter and the product portal behind it also benefited: through above-average click and open rates and through a significant increase in awareness.