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In various workshops with sales representatives of our pharmaceutical customers, the desire for three functions that would provide high value was raised again and again. These functions already exist in Veeva! However, they are rarely used or not used at all. In this article we would like to introduce and briefly highlight these three functions.

After the duty comes the freestyle: Successfully circulating approved emails or 1-to-1 emails via a CRM system like Veeva means being aware of the usage scenarios and the resulting requirements, as well as the necessary content processes. In this article, we build on the success factors for approved emails, FTEs and 1-to-1 emails and enrich them with further recommendations: What should you consider when using FTEs and RTEs?

You may be familiar with the situation from stories: A marketing team works hard for months on new content and materials for the field sales force. The task is to convert the print folder of the sales force into a digital Veeva folder. In the course of digitalization, the preparation of content, user guidance, and interaction with the doctor change fundamentally – digital formats simply bring changes with them! In the end, the marketing team is convinced that they have created a great result ...

E-detailing is becoming more and more popular with sales representatives – provided that it is well thought out and structured. In this article, we have summarized for you what you should pay attention to when designing and creating an e-detailing and what else we think is important.

Once the system is up and running and the KPIs have been defined, the design of the email templates and "fragments" (= modular content modules) begins. Here it becomes important to at least partially break away from the do's and don'ts of classic newsletters. But which factors determine the success of approved emails? What should be considered in the design?