Juliane Albert

At a time when companies are increasingly focusing on the potential and individual skills of their employees, it is becoming more and more important to recognize and promote strengths in a targeted manner. But why is this so important? Employees who are able to utilize their strengths on the job are more motivated, perform better and are less likely to leave the company. Managers who actively utilize these strengths make a significant contribution to the satisfaction and productivity of their teams. But how exactly can strengths be recognized and specifically promoted? This article explains some important approaches and methods.

Time is a rare commodity - a topic that we also hear again and again from our customers. The work in marketing departments is becoming more and more complex and demanding, the workdays are getting busier and longer, and the head is rarely free for reflection or long-term strategic considerations. At Spirit Link, the topic of "time" is also on our minds and we are constantly working on not overloading our schedules and keeping good control over our time. The book "More Time - How to focus on the most important things", by Jake Knapp and John Zeratsky has inspired us several times. Based on their own observations, the two authors have developed the "Make Time System" to consciously create time.

We all know the classic brainstorming and I, in my role as project manager, have already taken part in one or the other. Sometimes I was disillusioned by the process and the results. Often only the more experienced colleagues express themselves, a large part of the group relies on the fact that someone will already have a good idea and sits back, or an idea is directly discussed in such concrete terms that there is no room for other ideas to emerge. In fact, social psychological research has shown that brainstorming is not one of the most effective ways to generate new and good ideas. (1)

We love barcamps! So much so that we have been holding barcamps several times a year for some time now - for our clients and for us internally - as a platform to exchange new ideas, talk about current topics, share new knowledge, look at inspiring campaigns or try out new tools. We have become real Barcamp fans! And of course we don't want to deprive you of what we think is good. Read here briefly and succinctly what a barcamp is, why we also offer it to our customers and how the event works well not only in presence but also virtually.

You've probably experienced it before: the project is finished, the result is out the door, but the cooperation in the team and with the agency didn't go so well this time. Since the next project is already around the corner, there is no time to look back and you rush into the next task together.

E-detailing is becoming more and more popular with sales representatives – provided that it is well thought out and structured. In this article, we have summarized for you what you should pay attention to when designing and creating an e-detailing and what else we think is important.