Hybrid collaboration - which settings work and which don't
A snapshot of our experiences. Everything used to be simple. We sat in the office and met in meeting rooms. Then COVID-19 came along and meetings took place online. Not an easy world ("you're mooched") but at least everyone was in the same place: at home. Now that some are back in the office while many are at home, it gets complicated: "hybrid meetings" become necessary.
Comment: On the maturity of marketing automation
When it comes to marketing automation, there are many expectations in the market. At conferences, many stories can be heard à la "what we do" or "our claim is". If you take a closer look, a very sober picture emerges of the real applications that can be found in the market today...
Chatbots - useful or just a gimmick?
Almost all of you have heard of them, some already use them regularly. We are talking about chatbots or simply bots, technical dialogue systems that respond automatically to text or voice input without direct human intervention. Three variants are briefly explained here.
Marketing automation - a comic
A comic about marketing automation, which is now common practice in healthcare communication. If you're serious, you buy software that can make a big difference. And sometimes they just make coffee with it.
Healthcare Marketing Barcamp 2017
We decided to venture into a new format for our annual exchange of healthcare marketing communication industry representatives: the Barcamp - and it was a complete success right from the first time.
Current beliefs in multi-channel marketing
Multichannel marketing was once again one of the TOP topics at this year's eyeforpharma in Barcelona. What is there to tell about the topic after all these years?
Convictions follow, primarily presented by Amgen, Novartis...
Examples of artificial intelligence in everyday medical life
The topic of artificial intelligence actually sounds like science fiction at first. It sounds like films, books about the future ... it doesn't sound like everyday medicine as we know it today. Precisely because the topic seems so far away, I would like to introduce three companies that deal with it.
Health 2.0 - actual innovations are coming
As every year, the Health 2.0 conference is an impressive show of the upheavals happening in the health market right now. In this article we give a quick overview of the most important developments and present the most impressive start-ups or business ideas.
Patientus - Potentials of the Online Doctor's Consultation for Marketing
When new services are created in the healthcare market, we as an agency usually ask ourselves: Is this something that can represent added value for our clients? This was also the case with Patientus, the online doctor's consultation. We discussed the potential of this service with the managing director Nicolas Schulwitz.
How do I drive traffic to my professional pages?
As an agency, we are often asked what is the best way to drive traffic to websites for medical professionals. Where do I actually reach the doctors? Do they actually log on to the site via DocCheck?
Mini survey: Young doctors and medical students on the web
Every now and then, we too, as a strongly digital agency, try to match our digital worldview with the actual of doctors and the doctors growing up. Here is another brief comparison. 74 medical students and 23 young doctors were interviewed.
Multi-channel - an example project as an overview
Let's take an example drug with a turnover of 50 million € per year. Since access to customers is becoming increasingly difficult for the sales force, the sales forecast is negative.
How can a multi-channel project achieve a positive ROI in this situation? The article offers an insight.
Our Round Table 2012
Our Round Table has now been around for ten years. We always invite a group of about 30 people from the marketing of medical technology and pharmaceuticals to present their projects and experiences to each other.
Pharma Social Media Awards (Dosie)
It's that time again, the Dosie Awards have been presented. What is it about? It's about social media, it's about pharma, and the winner is the one who gets the most votes. The awards are always interesting because they once again put a good spotlight on the industry.
Market Access: Should pharmaceutical companies publish health economic data online?
Of course, market access involves much more than dealing with health economic data. However, these data now play a more important role in the decision-making process, at which price a drug is approved, which volumes are approved, etc. The question I would like to address briefly is: What role does the internet currently play in this for payers in Germany?
The question I would like to address briefly is: What role does the internet currently play for payers in Germany?