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Gunther Tutein

Gunther Tutein

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// How we work //

We build impactful

The unique relationship with you, our clients, is most essential to obtain powerful project results as well as happy team members. As an agency, we want to create a community that is driven by a shared understanding of our goals and inspiring teamwork.

How we create community

Effective order clarification

We are convinced that the better the communication at the beginning, the better the results at the end. Therefore, we have developed dedicated procedures to clearly define the project goals and build a solid basis for the project plan.

Stable teams

Our philosophy is: Deeper understanding and stable relationships need time to grow strong. Therefore, we strive to keep our teams stable for you and your department. This way, you always have the same contact person and a fixed core team.

Goal-oriented meetings and workshops

Over the years, we have become meeting hackers. Having eliminated unfocused and haphazard meetings, we are always looking after the meaning of meetings and creating detailed scripts for the way to the goal.

Open feedback culture

What goes well must be celebrated, what goes wrong must be addressed. This is how our project teams work with each other and with you. In regular "project visits" and review meetings, we work with you to find the small and big things we can improve together.

How we create impact

At the beginning of every project, we define the goals with you and align our entire project approach accordingly. The marketing goals that we support most often are:

Product differentiation

Differentiate your product or service from the competition through strong positioning and clear messaging

Customer acquisition

Visibility in the market for you and your portfolio and acquisition of new leads through omnichannel campaigns

Customer loyalty

Deepen relationships with your existing customers by offering relevant content and services

Contact efficiency

Optimization of personal contacts with your customers, whether online or offline, at trade fairs, congresses, or field visits

Competence development

Building knowledge in your team on all topics related to healthcare, marketing, and communications

View projects

What our customers say

"Project manager, technical contact person, all colleagues: sympathetic, professional, helpful, fast, friendly, competent. That's what you wish for as a client."
Product Manager Pharma,
10/2020, NPS 10
5 stars
"They have a genuine interest in the success of the project. You brought structure and also thought of details. We were able to rely on you completely."
Brand Manager Pharma,
11/2020, NPS 8
4 stars
"The sprints showed me how much you have up your sleeve regarding methods, and how well you use virtual tools. Impressive productivity. I took a lot with me. You guys were worth every dollar."
Head of Exhibitions Medical Technology,
07/2020, NPS 10
5 stars
"Although requested at short notice, the main points stood very quickly through similar language and good questions."
Medical Marketing Manager Pharma,
05/2020, NPS 9
4.5 stars
"Dedicated staff on the project. Calm and charming way of dealing with clients. Very happy to have the whole team again for the next project."
Product Manager Pharma,
07/2020, NPS 9
4.5 stars
"I have the feeling that I am taken seriously as a client. Compared to other agencies, you also challenge the status quo at times."
Brand Team Pharma,
07/2020, NPS 10
5 stars
"Thinking along on a level you don't get from other agencies and otherwise have to do yourself. Everyone involved has a great deal of technical knowledge and is a nice person. Everyone is thinking along to move the project forward."
Product Manager Pharma,
05/2020, NPS 10
5 stars
"You guys ask questions that hurt too, but trigger a lot of good. Super precise and valuable. Coolly challenged."
Brand Manager Medical Technology,
03/2020, NPS 10
5 stars
"I have less work when I work with Spirit Link. I am well understood by you. It is very pleasant to work with you."
Medical Information Manager Pharma,
08/2020, NPS 10
5 stars
"I noticed that the project was close to your hearts. Working with you has helped me personally. This was by far the best project I've done since I've been with this company (3.5 years)."
MarCom Manager Medical Technology,
03/2020, NPS 10
5 stars
"You did a super job managing the five partner agencies and departments. It's great that it went so smoothly."
MarCom Manager Medical Technology,
03/2020, NPS 10
5 stars
"Worlds better than the big agencies in terms of agility, creativity, and team quality. They are the only agency that really wants feedback and takes it."
Brand Director Pharma,
02/2020, NPS 10
5 stars
"I feel like the Spirit Link team is intrinsically motivated on Outcome. Thanks to shared goal setting, this relative blind project went really well."
MarCom Manager Medical Technology,
03/2020, NPS 10
5 stars
"I think you guys have cool people. 'When the ego is gone, you can really work.' Good throughout. From the briefing to the end."
MarCom Manager Pharma,
09/2020, NPS 10
5 stars
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More evidence

First place

Best employer in Germany

in the 50 to 100 employees category at Great Place to Work® 2020.

Extremely low fluctuation

Only about 10% of our team changes per year. This ensures stable teams with a lot of experience.

High NPS

For reference, we even do have more promoters than Apple (period Q3/2019–Q2/2020,
n = 53 project reviews).

"TOGETHER is our answer to our customers' increasingly complex challenges."
Markus Hanauer, Managing Director
Founder Spirit Link

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