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Gunther Tutein

Gunther Tutein

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// WHAT WE OFFER //

This is typical Spirit Link.

We help you market your product using the tools of marketing communications. Typically, we work for prescription pharmaceutical drugs and complex medical technology products .

Typical project types

Product launches
Omnichannel
Medical communication
Sales support

Typical services

Communicative positioning
Messaging
Target group surveys
Creative concept
Marketing strategy and communication strategy
Editorial work and content creation
Campaign implementation and execution
Sales support measures
Event conception and moderation

Typical target groups

Typical preparations

Typical marketing objectives

We typically assist our clients in achieving these marketing goals.

Product differentiation

Differentiate your product or service from the competition through a strong positioning and clear messaging

Customer acquisition

Visibility in the market for you and your portfolio and acquisition of new leads through omnichannel campaigns

Customer retention

Deepen relationships with your existing customers by offering relevant content and services

Contact efficiency

Optimization of personal contacts with your customers, whether online or offline, at trade fairs, congresses, or field visits

Competence building

Building knowledge in your team on all topics related to healthcare, marketing, and communications

View projects

Typical customers

We work exclusively for companies in the healthcare industry, most frequently for medical technology sector and for the pharmaceutical Rx drugs sector.

Our customers

What our customers say

I came from another company and have worked with other, larger agencies. With you guys, I feel much, much better taken care of in terms of support and reliability—you’re super responsive, 99% of the time nothing falls through the cracks, and I never have to follow up; instead, you’re the ones who follow up with me. That gives me peace of mind in these extremely fast-paced times. It lets me sit back and relax. ​
Product and Brand Manager, 11/2025, NPS 9
4.5 stars
A truly collaborative and respectful partnership—always on point. ​The timelines were really tricky this year. That worked out very well. ​A lot was handled proactively.​ The fact that you took care of the approvals really saved me. You’ve developed a great understanding of what the reviewers want to see. That took a huge weight off my shoulders.
Senior Customer Engagement Manager, Hematology,
12/2025, NPS 10
5 stars
The quality is by far the highest—measured by the number of iterations or feedback loops. Your medical expertise shines through, even with complex topics. I can say to you, “I have this data—go ahead and build something.” Very few agencies can do that. You’ve had to deal with a lot of chaos on our end and handled it very well.
Senior Brand Manager, 12/2025, NPS 9
4.5 stars
I’d like to give special praise to the concept and layout; they’ve been very well received both internally and externally. We can count on you—that’s key!
Medical Content Lead, 01/2026, NPS 8
4 stars
Your USP? The interviews - with a great attitude and well thought-out structure. Cornelia's preparation was tangible, her moderation precise, stylish and flexible. Simply great!
Patient Engagement, 12/2024, NPS 10
5 stars
A very open and broad collection of ideas—that was the intention. I’m very satisfied with it. ​There were also ideas for completely different indications​. It also included tried-and-true approaches—so overall, it covers a good range​. Well-supported with examples​. Well-organized, so you can refer back to it later; good level of detail​.
Key Customer Specialist, January 2026, NPS 10
5 stars
I get great support from Sophia and Jule: “We’ve got this.” That mindset was much more evident again in the second half of the year. That makes working with you guys a real pleasure. Messaging: I felt really supported there. You guys are true sparring partners. You’re super fast and incredibly agile. Overall, working with you has been a very smooth experience. 
Pharma Marketing Professional, September 2025, NPS 10
5 stars
It was great to see new approaches - that was also well received in other countries! Diverse ideas, quick adaptation and rapid implementation - simply great!
Teamlead Customer Engagement Strategy & Operations, 03/2024, NPS 10
5 stars

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