AI in everyday working life from the Rx-Brand team and agency

First a lot of hype. Then a lot of disillusionment. We are also experiencing the typical technology adoption lifecycle with AI. In this webinar, we will show you what is currently being used in practice for the communications work of the Rx brand team and agency - and what brings benefits in terms of time, budget and quality. No theory. Practical examples.

• Strategy and insight generation: finding new information or evaluating existing information
• Copy and text: generate usable texts and adapt them for target groups
• Visuals and imagery: fast prototypes and a CI-compliant variety of media
• Audio and video: informative demos and smooth editing
• Production and media planning: more efficient omnichannel playout

Ralf Pfau
Creative Director at Spirit Link

Thomas Maurer
Partner at Spirit Link