How to make omnichannel communication more effective

Ultimately, communication is always about one thing: effectiveness. Goals are to be achieved, behavioral changes are to be achieved. What is effective has been well researched. The webinar is intended to provide an insight into how you can better achieve set goals with omnichannel communication and thus achieve success. Artificial intelligence (AI) will of course also play a role in this.

• Overview of which adjusting screws influence the effectiveness of OC communication and how they are interrelated
• Concrete approaches on how to increase effectiveness in OC communication
• Insights into reality from Dr. Leonhard Stross (Senior Director Commercial Germany, BeiGene).
• Digression: How AI helps increase effectiveness

Uwe Spitzmüller
Partner at Spirit Link and omnichannel enthusiast

Dr. Leonhard Stross
Senior Director Commercial Germany, BeiGene