"A fully comprehensive look from strategy to implementation ..."
8 video learning modules that you can watch on demand
4 live Q&A sessions that are also recorded
Toolkits and materials that you can use directly in practice
Uwe Spitzmüller is a partner at Spirit Link and has been advising pharmaceutical companies on the introduction and implementation of omnichannel strategies for over 15 years. He knows exactly which of the current omnichannel concepts really work and which do not pass the everyday test.
The next masterclass begins in March 2027.
Registration // Starting in March 2027
Unfortunately, registration is not yet open. If you are interested in a package offer for your team or would like to pre-register for the next course, please contact us: omnichannel@spiritlink.de
Unfortunately, registration is currently closed. The next masterclass is expected to start in spring 2026. If you are interested in an offer for your team or would like to register for the next course, please contact us: omnichannel@spiritlink.de
€999.00 + VAT per participant. Payment is conveniently made by invoice.
We'll get back to you within a few business days. Together, we'll figure out what you need.
After that, you'll have direct access to the course platform and the practical case study.
The modules will be released according to schedule, and the live Q&As will take place on set dates.
Download scheduleWe have received your registration. Here's what happens next:
Our team will get back to you within a few business days. Together, we'll determine what you need.
After that, you'll have direct access to the course platform and the practical case study.
The modules will be released according to schedule, and the live Q&As will take place on set dates.
Download scheduleFor pharmaceutical industry professionals involved in omnichannel communication, such as those in brand management or medical marketing. Unfortunately, employees of agencies or consulting firms are not eligible to participate.
8 video learning modules, which will be released on a scheduled basis, and 4 live Q&As with Uwe Spitzmüller, which will also be recorded. In addition, there is a real-world case study that you can read before the course begins, as well as supplementary materials to support your day-to-day work.
About 1 to 2 hours per module: approximately 30 to 50 minutes of video, plus the accompanying materials and your questions for the Q&A session. Each Q&A session lasts one hour. All content is available to you for the duration of the course and for up to one month after the course ends.
€999.00 + VAT per participant. You pay by invoice; there is no charge at the time of registration. Upon request, you can receive a written quote in advance, e.g., for your purchase.
Yes. On the form, select “For my team” and the number of spots. You can submit the names now or provide them later. For larger teams, we’d be happy to create a customized package for you—including, if needed, a separate course with a customized schedule. We’ll coordinate this with you and your team.
After you register, our team will contact you within a few business days to determine whether you need a quote or the invoice right away. We will then activate your access to the course platform.
Just get in touch with us—together we'll find a solution. You can easily transfer your spot to a colleague. Alternatively, you can enroll in a later course.
Omnichannel communication is about playing out the right messages at the right time to the right target groups in order to achieve communication goals. In the pharmaceutical industry, this communication strategy has been used for many years, even though it may have been called something else in the past (e.g., multichannel).
Spirit Link is one of the leading agencies for healthcare marketing communications in Germany. With over 60 experts, we have been advising companies on the introduction and implementation of omnichannel communication for more than 20 years. Here you can find information about our other services, our team and project examples.
