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Online course

Pharma Omnichannel

Do you want to introduce omnichannel communication for your product? Our course gives you confidence in the topic and orientation for everyday life.

7 video learning modules published weekly

4 live Q&A sessions that are also recorded

Optimal for Pharma
Brand Manager:innen

Your speaker

Uwe Spitzmüller is a partner at Spirit Link and has been advising pharmaceutical companies on the introduction and implementation of omnichannel strategies for over 10 years. He knows exactly what of the common omnichannel concepts really works and what does not pass the everyday test.

The course content

Chapter 1
The Omnichannel Idea in Theory and Important Success Factors for Practice
Chapter 2
The path from brand strategy to concrete omnichannel concept
Chapter 3
Typical pharma communication tasks and how they are implemented in omnichannel
Chapter 4
The technical tools you really need
Chapter 5
How to create content efficiently and use your budget wisely
Chapter 6
Like cogs that mesh: organizational models for you and your stakeholders:in
Chapter 7
Measure success and optimize the campaign - short and long term
Are you interested in the Pharma Omnichannel Online Course?
Yes, Sure!

Format and timing

  • 7 video learning modules published weekly
  • Time investment per module approx. 1 to 2 hours
  • 4 live Q&A sessions that are also recorded
  • All content is available on the website at any time
Interested?

The next course will take place in summer 2023.
Would you like to register interest already?

Participation for the first edition of the course is limited to 10 participants:inside and free of charge. We will let you know in September if you are in the first group. The course is aimed at pharmaceutical employees (e.g. brand managers, medical marketing) who are to communicate omnichannel. Unfortunately, employees from other agencies or consultancies are not allowed to participate. Do you have any further questions?

Thank you very much! Your registration was successful.
We will let you know in September if you are in the first group.
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Frequently asked questions

What is included in the course?

The course includes 7 video learning modules that will be released weekly. There will also be 4 live Q&A sessions that will also be recorded.

Who is the course for?

The course is aimed at pharmaceutical employees (e.g. brand managers, medical marketing) who are to communicate omnichannel. Unfortunately, employees from other agencies or consultancies are not allowed to participate.

What does the course cost?

We are currently running the course for the first time. We will ask the pilot participants after completion how they assess the value. On this basis, we will determine the price for the course in summer 2023.

How does the course work?

The next course is scheduled to start on 02 May and end at the end of June 2023. Your course instructor, Uwe Spitzmüller, will publish a weekly learning module and answer your questions at 4 Q&A sessions.

How long do I have access to the course?

You can repeat all chapters as often as you like and have access for a whole year. So you have plenty of time to delve into the individual topics and look up every now and then.

Was her question not answered?

Then please contact
by e-mail:
omnichannel@spiritlink.de

What our omnichannel customers say

You have very good people who fill exactly the knowledge gaps that we cannot serve here at home.
Omnichannel Product Owner Pharma,
2022, NPS 10/10
5 stars
Our omnichannel pilots wouldn't have worked without Spirit Link as an agency.
Multichannel Lead Pharma, 2022, NPS 9.5/10
4.5 stars
Very good structure. Team is super, really fit heads for the right questions. Many good, creative ideas.
Omnichannel Product Owner Pharma,
2022, NPS 10/10
5 stars
We were well challenged - good measure, thanks for that. Helps us get out of the tunnel. Still feel like being in ONE company.
Multichannel Marketing Specialist Pharma,
2022, NPS 10/10
5 stars
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About Spirit Link

Spirit Link is one of the leading agencies for healthcare marketing communications in Germany. With over 60 experts, we have been advising companies on the introduction and implementation of omnichannel communication for over 20 years. Here you can find information about our other services, our team and project examples.

About Omnichannel

Omnichannel communication is about playing out the right messages at the right time to the right target groups in order to achieve communication goals. In the pharmaceutical industry, this communication strategy has been used for many years, even though it may have been called something else in the past (e.g., multichannel).

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