Christian Meyer

Many clinical trials are struggling for subjects these days. Improved trial marketing can be the key to shortening lengthy recruitment phases, acquiring more participants and inspiring more doctors as supporters. We present three proven approaches.

For some years now, more and more active substances have been approved in the field of individualised or personalised medicine. Which communication measures and services can manufacturers usefully support doctors and patients?

The new draft law "for secure digital communication and applications in the health care system", called the e-health law, is much shorter than its name suggests. It seems that the ministry initially (in the course of the electronic health card, eGK) only wants to regulate communication between doctors or doctors and health insurers.

Addressing customers directly by email - this is only possible with the permission of the addressee, the so-called "opt-ins". This secures the customer access of the future. But marketing departments surprisingly often lack a long-term and legally sustainable opt-in strategy.