Hajo Hoffmann

has been one of Spirit Link's "Technical Specialists" since 2013. Both his progressive attitude, his analytical approach and his past as an IT consultant, requirements manager and software engineer help him to find the best path with our customers through a world whose virtual and digital components are inextricably linked to the mental and physical aspects.

Why no miracles can be expected from personalisation engines in Rx marketing

11.9.2018

Hajo Hoffmann

Why no miracles can be expected from personalisation engines in Rx marketing

For some time now, websites have been using the concept of personalisation in the presentation of content. These possibilities of automation are implemented by means of so-called personalisation engines. But where is the added value for customers and companies and at what point is the cost and effort of such a solution worthwhile?

Furry noses servants

Mini MBA in Marketing

Gambler:inside

Athletes

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