Using omnichannel effectively for market cultivation?
All good things come in threes! This also applies to our Pharma Omnichannel Masterclass for Pharma Brand Managers. Due to the enormous demand and great feedback, we are already starting the third round in April 2024. We asked Uwe Spitzmüller a few questions about the format of the course and his experiences so far.
Pharmaceutical Communication from a Patient's Perspective - An Interview with "Cancer Warrior" Susanna Zsoter
Susanna was diagnosed with bowel cancer in October 2015 at the age of 28 and was classified as a palliative patient only two months later. After immunotherapy the following year, her health is stable today. As a blogger called "Cancer Warrior", she shares her experiences. She tells us how she looks at the communication activities of the pharmaceutical industry and what information she would have liked to have had at the time of her diagnosis and therapy.
How product positioning also succeeds virtually with the Story Sprint
With our client BIOTRONIK, we had to plan ahead for an upcoming project in times of a pandemic. Since the Communication Story Sprint for product positioning could not be conducted in face-to-face meetings, we switched to the virtual space together. One learning: digital workshops need more preparation.
