Uwe Spitzmüller

Omnichannel communication always tries to bring about a change in behavior among the target group. Doctors should use a drug earlier, have it in mind for certain indications, or even consider it for certain patients. Such "perception shifts" are the holy grail of marketing communication, because they are incredibly difficult to achieve.

Omnichannel marketing is not a communication measure, but a strategy for market development. Accordingly, in addition to creating the necessary organizational framework, there are some success factors for successful strategy implementation. You can find out what these are here in the article.

Are you also currently faced with the decision of whether to cancel upcoming advisory boards or hold them "remotely"? The good news is that advisory boards can be held virtually. In this article, we share our experiences with you on how this works especially well.

Like so many companies these days, we were faced with the decision two weeks ago to cancel our annual Healthcare Marketing Barcamp or go virtual due to the current Corona situation. What sounds like the prototype of a physical meeting format quickly raises the question of whether virtualization can succeed.

Year after year, our Healthcare Marketing Barcamp is an exciting insight into the topics that are currently occupying the healthcare industry*. In 2020, it's crystal clear: the challenges of virtualising business operations dominate.

Marketing automation software is often associated with complex scenarios. Yet there are many small but worthwhile use cases that can be applied relatively quickly - provided the systems are implemented properly - and thus successively increase the touchpoint quality. For inspiration, here are a few of them.

A Swedish start-up shows that gaming can also be beneficial for health with its game Healthy Heroes, which combines "gaming" and "exercising".

With iBooks, you can create interactive, attractive e-books for iPads that go beyond the charm of tried-and-tested presentations. Find out what iBooks can do and how you can use them in this article.

Most of the time, a relaunch of your website is not done on the basis of qualified analyses of tracking data. However, these tell you a lot about your visitors and help to improve the new website.

Today I would like to explain which advertising tools are additionally available to you beyond Facebook Ads if you have your own fan page, and how you can use them profitably.

No new product sees the light of day without a suitable product brochure. It contains all the important information and can be consumed in a few nicely designed pages. The second step after creating the brochure is often the integration of the brochure content into the website.