Christina Pandya

is a trained art director and has been part of the Spirit Link team since 2016. As a creative consultant, she supports clients in the conception and design of intuitive web and app products as well as individual communication measures and marketing campaigns. Through her additional training in the field of UX, she is familiar with the topics of user research, user interface design and user testing and places great value on working closely with end customers to create product solutions that meet their needs.

User tests - 5 aspects you should definitely consider

24.11.2022

Christina Pandya

User tests - 5 aspects you should definitely consider

Every "service" you offer should meet the needs of your users. Ultimately, the success of your website or online offering depends on the acceptance of actual users. The positive side effects: increased usage rates, improved conversion rates, and increased user effectiveness and productivity. According to Nielsen Jakob of the Nielsen Norman Group, the costs invested in improved usability alone are said to have returned eight times the benefits in euros.¹ Increasing usability and conducting user tests therefore certainly pays off. At first glance, implementing the latter seems quite simple - however, there are some aspects in the setting, execution, and analysis of the results that you should know and consider.